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RE/MAX Quebec entrusts its global digital strategy to Substance/Radiance

18 July

After 2 years of collaboration that led to impressive achievements, RE/MAX Quebec mandated Substance/Radiance to join the brand in its growth across the entire province.

The agency will be in charge of developing and implementing RE/MAX’s digital content strategy in its entirety. This mandate includes strategy, content and digital media, SEM strategy, influencer marketing and developing a training program for the approximate 4800 RE/MAX real estate brokers in Quebec.

“Substance/Radiance’s been successfully leading our influencer marketing initiatives for 2 years now. When the time came to choose the team that’ll help us develop our global digital strategy, it was completely natural for us to turn to the same agency and centralise our digital efforts around an incredibly competent team,” states Marc Cousineau, Vice-President Marketing at RE/MAX Quebec.

Today, digital marketing is central to the real estate sector. With its profound understanding of the brand and its market, the agency can design a solid content strategy that reflects the company’s goals.

The Substance/Radiance teams will work hand in hand to offer innovative ideas.

“It’s an honour to elevate our collaboration with the largest networks of real estate brokers in Quebec to a whole other level. Working with Gendron Communication, RE/MAX Quebec advertising agency of many years, Substance/Radiance will use its talent and expertise to promote the brand and its visibility. The whole team is ready to take on this beautiful challenge!” declares Jean-Sébastien Giroux, Executive Vice-President of Substance/Radiance.

Content creation. Influencer marketing. With the various disciplines mastered by its digital team, the agency can confidently say to RE/MAX Quebec:

We’ll take care of everything.


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