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Accelerating your marketing success

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Who we are

Substance / Radiance

A team of digital marketing strategists, experts in powerful media and ultra-creative content. We combine intelligence, creativity and data to guide our thinking and deliver exceptional results.

Proudly founded in Pointe-Saint-Charles in Montreal and established in Toronto, Substance / Radiance is a daring vision, born out of a desire by the agency founder to come up with a new model of a communications and marketing agency.

Now a team of more than 50 talented individuals, Substance / Radiance is a human-sized agency guided by an entrepreneurial spirit and a daring, versatile, and passionate team of great strategic depth and impressive agility.

Google Partner

Great Place to Work

Facebook Partner

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marketing experts

Our cutting-edge vision and digital marketing expertise empowers us to offer consumers and companies alike a wide range of solutions designed to meet their needs. Whether you’re in need of content marketing, media buys, communication strategies, or web-based solutions, partnering with us is an investment in your success.

The agencies

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Substance was founded in 2012 by a team of high-performing social media savants. Our organic approach means we’re able to anticipate the needs of businesses big or small, providing them with the tools necessary for their growth. Whether it’s auditing social platforms or creating an integrated campaign, Substance aims to redefine marketing content by merging creativity, strategy and passion.

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Founded in 2013, Radiance is a team of media experts that amplifies its customer performance. The agency is composed of digital specialists who combine knowledge and innovation in a precise and agile approach. This helps them plan, create, measure and analyze with unparalleled precision in order to represent the best marketing investment for its clients. From management to measurement, integration and automation, no subtleties of analysis and data escape our know-how. Radiance is a talent mix for that performance is above all a passion.

Our values

The values that guide us

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Passion

Our commitment to you goes above and beyond the mandate.

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Performance

Records are made to be broken.

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Boldness

Outside our comfort zone is where we live.

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Adaptability

Unexpected situations are just new opportunities waiting to happen.

Our clients

The brands that trust us

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About us

Not your average workplace

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How we do things

Our combined forces lead to innovative solutions that can help you effectively meet your goals and targets. Whether that involves gathering accurate consumer data, creating unique digital experiences, targeting data through behaviour, or coming up with strategies through collective intelligence, we give every project our utmost.

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Our advantages

YOU’LL SOON DISCOVER THAT WHEN IT COMES TO WORKING HERE, THERE’S A LOT TO LOVE.

  • Work for brands you are really passionate about, in a flexible environment.
  • Get access to training and continuous coaching to develop your expertise
  • Enjoy a terrace, after-work happy hours, and memorable parties
  • Our productivity is fueled by a kitchen stocked with snacks and drinks
  • Fitness matters: we have an on-site gym complete with group classes in which employees are encouraged to participate! Top-notch employee benefit packages


We are always looking for new talent to complete the team. Visit our career section.

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Getting involved

We believe in giving back, and that’s why it’s important for us to share our success and growth with our community through fundraising, volunteer work, and local partnerships. It’s our privilege to lend a helping hand to youth services, wellness initiatives and in local arts, youth and culture programs.

Our Team

The executive team

Leaders who work to make Substance / Radiance more than a workplace.

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Guillaume Brunet

Founder CEO

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Jean-Sébastien Giroux

Executive Vice-President, Partner

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Natalie Larivière

Vice-President of Operations, Partner

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Michel
Gagnon

Growth and Strategy Vice-President, Partner

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Catherine Charbonneau

Vice-President of Finance & Shared Services

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Catherine
Descarie

Head of Strategy, Partner

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Marylyna
Larrivée-Petrucci

Account Director, Partner

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Audrey
Dodier

Digital Performance Director, Partner

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Valérie
Gerbeau

Account Director, Partner

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Antoine
Dupéré-Larivière

Account Director, Partner

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Marc-André
Dufresne

Communication and Marketing Director, Partner

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Careers

Join Substance / Radiance

We are always looking for new talent to complete the team.

Contact us

Tell us about your project

Descriptive sentence: We’re well equipped to meet your business’ needs — and exceed your expectations.

514 886-8296